What is Keyword Research
Selecting the right keywords still helps businesses to rank their content on top of search results and drive free traffic. But you should do keyword research to select the right keywords. Actually, what is keyword research? Why you should do keyword research and what are the benefits? What is the best keyword research tool?
In this article, I will help you answer all these questions in this post. You will get started with a bang and rank all your content on top of the search results and drive a massive number of free traffic to your content even if you are a beginner. So let's get started right now.
What is a Keyword and Keyword Research
First of all, we should know what is a keyword. A Keyword is a word or a phrase that people are typing on the search engines in order to find the resources that they are looking for.
Ex: If you want to learn about Search Engine Optimization (SEO), what you are doing is to go to the search engine you are using and type "What is SEO". In here SEO is the keyword/focus keyword you are using to find the answers to your question.
Now you know what is a keyword. Now it's time to learn what is keyword research. Keyword research is the process of identifying popular search terms that people are typing on search engines to get results for their needs. Keyword research is a fundamental practice in search engine optimization (SEO).
If you are using the right keywords, you can rank your content on top of search results. If your content is on the first page of search results, you can drive tons of free traffic to your content. The keyword research process involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.
There are so many keyword research tools (both free and paid) on the internet with different kinds of unique features that will help thousands of businesses to find the right keyword ideas for their content.
The focus point in Keyword Research :
Try to find keywords that have a high number of searches per month but the keyword difficulty is low.
Now you have a clear idea about what is a keyword, what is keyword research, and how to select the right keywords for your content. Now let's discuss why you should do keyword research and what is the best keyword research tool you can use to find the best keyword ideas.
Why you should do Keyword Research
Keywords are the words or phrases people are typing on search engines to find information about their questions. When we write our content, we should target those words. That is the way we can appear as a search result when they find something on search engines. If our content has the right keywords and uses them in a proper way, search engines can easily identify our content is matches the terms that people are typing on search engines, and with that our content will beat our competitors and rank on top of the search results. That is called Search Engine Optimization (SEO).
What is the best tool to do Keyword Research
A keyword research tool is a software that will help you to find the best-searched words or phrases that people will type on search engines to find their needs. Keyword research tools will provide so many valuable statistics like competition, monthly search volume, ranking difficulty, and many more. This information will help you to find the best keywords related to your niche then create content with those keywords in order to drive thousands of targeted traffic to your website.
There are so many keyword research tools on the internet. Some of them are free to use and some of them are paid ones. Different tools will provide different features. As a beginner, we can use free tools like ubersuggest but those tools have limitations. Finding the best keyword research tool is one of the important things you should do if you are looking to start an online business. Finding the right keywords will help you to generate lots of free organic traffic to your website.
What I am using?
As I said previously, there are so many free and paid keyword research tools on the internet. As a digital marketer, I have used more than 20 tools in the last two years. Every tool helped me to accomplish some amount of value. But some tools provided less information while some provided more than I wanted. Therefore finding the right tool that can help you to solve your problem is the requirement we should focus on.
Let's discuss the balanced keyword research tool that works for me in my business. The tool is KWFinder.
KWFinder is one of the best keyword research tools out there. It’s got a better user interface and experience, powerful digital marketing toolkit, which makes it a great choice not only for beginner bloggers but for veteran webmasters. We liked it so much here at Authority Hacker, we even used it exclusively for one of our sites. Read our KWFinder review to see if this tool is right for your SEO needs too.
Getting started with KWFinder
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| KWFinder homepage user interface |
When we go to the KWFinder, this is the homepage you will see.
And it’s a good tool. These are some reasons tells why.
- First thing is the first impression. When someone goes to a website, the first thing they will see is the user interface. In KWFinder, the user interface is awesome.
- KWFinder is actually good for keyword research. It can spew tons of keyword ideas, with monthly search numbers and a surprisingly accurate keyword difficulty score.
- It’s also got advanced features for keyword research, like filtering results and analyzing the SERP.
- Let’s take a closer look and see if KWFinder is worth your money.
>>> Get KWFinder 14 day FREE TRIAL here
What are the services provided by KWFinder
Mangools is not a single service provider. It is a collection of SEO tools. KWFinder is one of them. These are the other services provided by Mangools for you.
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| Mangools other services |
How Well Does It Perform For Traditional Keyword Research?
Once you signup for KWFinder, you can start your keyword research. In the search bar, you can select 'Search by keyword' or 'search by domain' features. Once you select the option you want to continue, you can type the keyword or enter the domain name. Then you can add filters like location and language and hit find keywords.
This is what you get after searching for keywords. In my case, I used 'content marketing' as my keyword. These are the results it provides to me.
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| KWFinder search results |
Search results will clearly give you some important statistics like more related keywords (both short tail and long tail), trend, monthly search volume, CPC value, most importantly the keyword difficulty value. These results will be very useful to find low competition but high search keywords to plan your content.
This will help you to write an SEO-friendly article for you and rank on top of search results.
More to read
>>> Check this free article on how a blog can help you to make a successful business
How Well Does It Perform For Competitor Keyword Research?
Competitor keyword research is when you let someone else check the road before you drive. Basically, what competitor research does is find what your competitors rank for. That way, you can target keywords that they’re seeing success with. You can create more quality content than them and overcome them with ranking.
Can KWFinder do competitor keyword research? Yes, you can. You can use the search by domain feature here.
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| KWFinder competitor keyword research example |
As you saw here, once you search for a specific domain you can get valuable statistics like Locations the traffic coming from, keywords, search volume, keyword difficulty, CPC value, PPC value, and an overview of SERP.
KWFinder Review: The Good, and The Bad
Let's look at the good ones first.
- First Impression
As I said earlier, once someone goes to a website, the first thing they will see is the user interface. If the user interface is confusing the users, they will leave your website faster than they came. But the best thing about KWFinder is the simplicity of the UIs is perfect.
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| User Friendly UI designs |
The tool will provide the feature to switch between light and dark modes.
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| KWFinder light mode |
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| KWFinder Dark mode |
2. Quickly Discover Keyword Competition Level
The keyword difficulty value is one of the most important statistics that everyone looking to get from a keyword research tool. KWFinder does it perfectly. It will clearly show the keyword difficulty to the main keyword and use Green (Easy), Orange (Medium), and Red (Hard) to represent the difficulty levels.
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| Keyword Difficulty level value |
3. Easily Evaluate SERP Competition Strength
The SERP (Search Engine Results Page) is Google’s first page of results for a keyword. It’s important to get data on that if you want to rank because there are things machines just can’t measure.
For example, brand recognition could count when measuring potential conversion rates for the top position.
That’s why KWFinder’s SERP Checker preview is a great tool.
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| KWFinder SERP overview |
4. Check the LPS (Link Profile Strenght)
This is a metric developed by Mangools to measure how good a competitor is in terms of backlinks. The higher the number, the harder it’ll be to overtake them.
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| kWFinder LPS overview |
5. Get A Handle On Your Results With Easy Filtering
KWFinder lets you filter results based on a few metrics. This is by no means revolutionary. Most tools will feature a filtering tab. But it is smartly built. All of your filters are saved, and even if they’re deactivated for follow-up searches, you can turn them back on with the flick of a button.
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| KWFinder filters |
6. A Helping Hand With Live Chat Support
While we generally expect great support for online tools, it’s not always a given. KWFinder doesn’t disappoint here. They have a comprehensive, well-written knowledge hub, and the live chat is a gem. We tested it on two different occasions, and we received lightning-fast, helpful responses.
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| KWFinder live chat |
What are the bads on KWFinder
- Limit the results with a free plan
You can't get full results with the free plan. But you still get enough data for your research.
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| KWFinder free plan |
KWFinder Pricing
This is the KWFinder's pricing list.
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| KWFinder Pricing plans |
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| Pricing comparison on keyword research tools |
>>> Get KWFinder 14 day FREE TRIAL here
Is KWFinder Right For You?
If you are a content marketer, Youtuber, blogger, or any kind of person who is working with content-based work, then a keyword research tool is a must for you. So every one of those people can use KWFinder as your keyword research tool. If you are a beginner at blogging, KWFinder is the best keyword research tool for you. Apart from that small business owners, content creators, SEO writers also will benefit from this amazing tool.
What people are saying about KWFinder
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| User testimonials about KWFinder |
Conclusion
KWFinder is one of the best keyword research tools on the internet keyword research tool is an important tool for anyone who is working with content. Keyword research tool can help you to find low competition keywords and create content from that and rank on top of search results. Fisrt impression of KWFinder is the first best thing of the tool. Provide valuable statistics, competitor keyword research, check link profile strength, valuable filters to get the best matching results are some best features provided by the service. When we compare the pricing with other keyword research tools, KWFinder has the most flexible pricing plan. It will help anyone to afford this service even if you are a beginner. From a beginner blogger to a large company can use KWFinder for their business.